1. Presenting your solution in an optimal way

Why is it important?

If you are not able to convert your website visitors or social media followers to users and customers, there is no point in spending any time on promoting your offer, instead, you have to make sure your offer looks appealing to your target audience.

Signs of Problems

Here are the best practices for websites

• [ ] Is it immediately clear which benefits you are offering?
• [ ] Are you building trust with social proof?
• [ ] Are you tackling possible concerns of your target audience?
• [ ] Are you building a relationship with your target audience before asking for bigger deals
• [ ] Does your website load within 3 seconds, or even better within 1 second? (check on https://tools.pingdom.com/
• [ ] Does your website look professional on different mobile devices (click on F12 to view your website with different devices)

If you don't cover all of these checkmarks and would like to dive deeper, please visit our detailed checklist and guide for the offer presentation: Optimal Offer Presentation: Converting Visitors to Customer

2. Being visible in front of the right people

• [ ] You are targeting very specific your target audience
• [ ] You use marketing channels where you have the control over who and how many people see your promotion?
  • [ ] You don’t focus on SEO and social media growth or you know these channels very well
• [ ] If you use Google, Meta, or LinkedIn Ads, your

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Join Our Community for In-Depth Training

In our community for SaaS startup founders, we offer a course that explores website and landing page creation in detail. If you’d like to learn how to implement advanced optimizations or build a website from scratch, join us and take the course here: https://my.masterfulfounders.com.

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